May 20, 2025 - 08:11

The labor union SAG-AFTRA is raising concerns over Epic Games' use of artificial intelligence to bring the iconic character Darth Vader into the popular game Fortnite. The union accuses Epic of undermining the livelihoods of actors by utilizing AI-generated performances without proper consent or compensation. This move has sparked a debate about the ethical implications of using AI in the entertainment industry, particularly regarding the rights of performers.
SAG-AFTRA argues that the technology employed by Epic Games not only diminishes the value of human talent but also sets a concerning precedent for the future of acting. The union emphasizes that actors should be fairly compensated for their work, especially when their likeness or voice is used in digital formats. As the gaming industry continues to evolve, the intersection of technology and traditional performance raises critical questions about ownership, rights, and the role of human creativity in an increasingly automated world.
The situation highlights the ongoing struggle between labor rights and technological advancement, prompting discussions about how the industry can balance innovation with fair treatment for artists.