European Publisher Trade Association Responds to "Stop Killing Games" Campaign

July 8, 2025 - 05:08

In a recent statement, the European publisher trade association has voiced strong concerns regarding the "Stop Killing Games" campaign. The campaign, which aims to address the challenges faced by online-only games, has been criticized for potentially imposing severe financial burdens on game developers. The association argues that the proposals put forward could make the creation of such games "prohibitively expensive."

The trade group emphasizes that the gaming industry thrives on innovation and creativity, and any measures that stifle development could have detrimental effects on both publishers and consumers. They highlight the importance of striking a balance between consumer protection and fostering a healthy gaming ecosystem.

Furthermore, the association calls for a dialogue among stakeholders to ensure that regulations support the growth of the gaming industry while also addressing legitimate concerns. They believe that collaboration is essential to safeguard the future of online gaming and its diverse offerings.